As the Indian Luxury Sedan segment gets more lucrative and growth oriented, in a largely German dominated luxury car manufacturing segment in India, new players are set to drive in to find their own niche.
Economic growth has strong direct linkages to demand for luxury. Fortunately, for the Indian economy the growth sentiment is upbeat. According to the latest update of its Global Economic Prospects report, commodityimporting emerging markets and developing economies have been more resilient than exporters, although the benefits of lower prices for energy and other commodities have been slow to materialise. Among major emerging market economies, China is forecast to grow at 6.7 per cent in 2016 after 6.9 per cent last year, while India’s robust economic expansion is expected to hold steady at 7.6 per cent.
India’s burgeoning economic success makes it an attractive market for luxury car-makers. In fact, the burgeoning optimism was palpable at the recently concluded annual sessions of the Automotive Component Manufacturers Association of India (ACMA) and Society of Indian Automobile Manufactures (SIAM) the growth momentum is expected to be prevalent across all the segments. On top of it all, the government is there to ensure best policy environment for the automobile industry. In the words of Anant Geete, Union Minister for Heavy Industries & Public Enterprises, the auto sector is very important in creating new jobs and contributes to India’s overall growth story. The luxury car-makers are equally keen to tap the growth opportunities in the present season on back of revival of India’s robust growth story.
Audi Q3 Dynamic Edition
Setting the stage this forthcoming festive season, Audi has upped the festive quotient by launching limited 101 units of the Audi Q3 Dynamic Edition. “The Audi Q range underscores the sportiness, sophistication and the progressiveness of the brand and has taken it a step further ever since its market introduction in 2012. It has been the most successful model in its segment. The new Audi Q3 launched last year had upped the appeal with a refreshed design and a number of technical innovations. With the festive spirit in the air, we feel that it is the opportune time to launch the Audi Q3 Dynamic Edition – a successful car, now made even better with a host of features, making it even more attractive for our Audi enthusiasts,” said Joe King, Head, Audi India. The Audi Q3 Dynamic Edition comes with a new Audi e – LED: Audi Projection carpet lamps on the front doors. Another addition to the Audi Q3 Dynamic Edition is the Clear Lens Tail Lamps.
Mercedes-Benz Gls 400 4matic
With the recent launch of new GLS 400 4MATIC in petrol, Mercedes-Benz had already completed its petrol portfolio in India. It’s in line with Mercedes-Benz India’s strategy of introducing the best products from the global portfolio in the shortest possible time. The GLS 400 4MATIC was launched by Roland Folger, MD and CEO, Mercedes-Benz India in just three months of the introduction of the diesel variant. According to Folger, it is a strategic move as it gives the customers flexibility to choose between the petrol and the diesel variants.
Another leading player in the luxury sedan segment, BMW India has introduced promotional offers on BMW 3 Series, the BMW 5 Series and the BMW X3 in October 2016. “This year, our festive offer combines irresistible financial deals with comprehensive service packages for complete peace of mind. Owning a BMW is now much easier through flexible payment plans at extremely low rate of interest. Complimentary aftersales packages and insurance eliminate all worries about servicing costs. And to top it all, an assured buyback guarantees an attractive value at the end of the contract. With this end-to-end offer, BMW fans have all the reasons to take home the car of their dreams,” said Frank Schloeder, President (act.), BMW Group India.
There is no denying that German luxury brands dominate the market Indian market, but as the Indian market gets more lucrative and growth oriented, the players in this league are growing.
The festive season has no doubt brought attractive offers to the end-consumers, but the manner in which competition has to start shaping up, it augurs well for the shaping up the luxury car segment in India in form of a much more competitive industry.
written by : Vivek Sethi